Primal wooden fitness equipment. Designed in the UK – sold worldwide.

We sell Indian ClubsPersian MeelsShena (push-up boards), Gada/Mace, and Sang (shields) for creative, dynamic strength and conditioning workouts that work your whole kinetic chain. Earlier this year, we released the Matchstick Mace – a lightweight mace that is perfect for maceflow workouts. It can also be used for safe mace-swing learning, or for people who just need a less challenging weight – whether you want it for rehab or gentle mobility exercise. New products include a range of Tai Ji Balls and some authentic, sumtolas (Indian barbells).


Many of these training methods date back to beyond the 13th century and are one of the oldest forms of strength training. Indian Clubs are excellent for hand, finger and wrist dexterity, and are perfect for restorative shoulder rehabilitation. Meels, Shena, Gada, and Sang build whole body strength ­­– with exceptional capacity to develop the grip, shoulder girdle, back, chest, and core.

Coming soon… full range of Sang (shields) and medium weight gadas.